{"id":27963,"date":"2023-01-18T08:25:34","date_gmt":"2023-01-18T04:55:34","guid":{"rendered":"https:\/\/new-world.ir\/?post_type=product&p=27963"},"modified":"2023-12-11T18:37:08","modified_gmt":"2023-12-11T15:07:08","slug":"20-2-online-store","status":"publish","type":"product","link":"https:\/\/dn-24.com\/en\/product\/20-2-online-store\/","title":{"rendered":"20-2- Online Store"},"content":{"rendered":"

Online shopping from an online store has become one of our daily activities as Iranians. Compared to the last few years, online shopping has increased a lot. From cosmetic and health products to audio and video products and kitchen appliances and food, there are plenty of them available in online stores.<\/span><\/p>\n

What is an online store?<\/strong><\/span><\/p>\n

The online store is like showcases where you can see the products you want and then make a purchase. In online shopping, the payment is online and it reaches the customer through registered mail.<\/span><\/p>\n

Capability in NewNet<\/strong><\/span><\/p>\n

By using this feature, it is possible to present your business in a professional and comprehensive manner and communicate with a wider range of applicants for your business services.<\/span><\/p>\n

Why should we have a website for our store?<\/strong><\/span><\/p>\n

1- Competition with other businesses<\/span><\/p>\n

2- Internet has become a vital tool for people in today’s world<\/span><\/p>\n

3- The website is a store without any time and place restrictions<\/span><\/p>\n

4- Your store with website design will be open 24 hours a day<\/span><\/p>\n

Setting up an online store is not much different from a physical store. Just like a physical store, you must specify your products and how to deal with customers and build trust, if you don’t know why you set up an online store. And you just know that having an online store can be a profitable business for you. Be sure to fail.<\/span><\/p>\n

How to design a store website?<\/strong><\/span><\/p>\n

You have two ways in front of you in order to have a well-equipped and complete store website. Or you should use coding to design your store website and code your own 0-100 website, which has its own advantages and disadvantages.<\/span><\/p>\n

Designing a dedicated online store may be very time-consuming and involve additional costs for people who are not familiar with this field. For this reason, you can buy a ready-made online store or create a store to sell your goods. There are some things that you should keep in mind when buying a ready-made online store so that your desired site has the right conditions for your business.<\/span><\/p>\n

1- Choosing a relevant and appropriate domain name for the store<\/span><\/p>\n

2- Designing a professional and powerful, user-friendly and responsive store website<\/span><\/p>\n

3- Attractive graphic appearance and easy to use<\/span><\/p>\n

4- Fast opening of site pages<\/span><\/p>\n

5- Having easy and safe payment methods<\/span><\/p>\n

6- Search bar and use filtering<\/span><\/p>\n

7- Harmonized with electronic symbol standards or Enamad<\/span><\/p>\n

8- Ability to register newsletter<\/span><\/p>\n

9- Compatible with all types of screens<\/span><\/p>\n

10- Creating an attractive front page<\/span><\/p>\n

11- Creating a comprehensive and complete About Us page<\/span><\/p>\n

12- Creating a contact us page<\/span><\/p>\n

13- Creating a service page<\/span><\/p>\n

14- Products or store page<\/span><\/p>\n

15- Articles section of the site<\/span><\/p>\n

16- Ability to exchange opinions about products<\/span><\/p>\n

17- Table of technical specifications of products<\/span><\/p>\n

18- Creating a shopping cart for products with a discount code<\/span><\/p>\n

19- Definition of various payment methods and the possibility of connecting to internet payment portals<\/span><\/p>\n

20- Management of orders, payment method, method of sending goods<\/span><\/p>\n

21- Infinite definition of the product along with its categories and features<\/span><\/p>\n

22- Placing a different image or video for the product<\/span><\/p>\n

23- Product order in a short time<\/span><\/p>\n

24- Targeted marketing and notifications through email<\/span><\/p>\n

25- Creating a user profile for customers to view the order status and edit it<\/span><\/p>\n

26- Having a strong SEO infrastructure to be recognized by search engines<\/span><\/p>\n

First Step: Specifying the Type of Products<\/strong><\/span><\/p>\n

The first step in setting up and building an online store is to specify its products. Just like a physical store, you must specify what products are going to be sold in your online store. One way to determine the type of products is what field you are interested in and you feel that you are capable in that subject. For example, if you are active in the field of music, you can sell musical instruments. So always pay attention to what you are interested in. Being interested in what you do is very important even in an online store! The next point is to check whether the products are best sellers. You should do your research on the products you intend to sell and see if they have a demand or not. For this, use available tools such as Google Keyword Planner or Google Trends. Of course, the best tool is the Google site itself. By searching for the products you want, you can see how many pages are available on that topic and how heavy the competition is between the existing online stores. The more intense the competition, the more likely you have chosen the most popular field. The next thing, which is very important, is to never sell everything! If you really want to have a successful online store with high sales, try to choose only one group and category of products for sale. For example, sell musical instruments or detergents. Use the so-called niche marketing method. Among successful Iranian online stores, this is the only way to compete with them.<\/span><\/p>\n

(Niche marketing is a type of plan and program for targeted marketing that focuses on a specific and specialized part of the market and offers goods and services to the consumers of this area. In other words, instead of covering different areas of goods and Niche marketing services are limited to a smaller group.<\/u><\/span><\/p>\n

Niche marketing focuses on a specific segment of the market. To be successful in this field, you must keep the following three things in mind.<\/span><\/p>\n

* Determining the best specialized area (niche)<\/span><\/p>\n

* Understanding the needs of customers in this area<\/span><\/p>\n

* Providing customers’ needs<\/span><\/p>\n

In other words, in this method, we try to define the range of potential customers in a specific way. Normally, these specialized areas are always a subset of a larger department.)<\/span><\/p>\n

Second Step: Knowing the Target Audience<\/strong><\/span><\/p>\n

One of the first and important steps that you should pay attention to in setting up an online store knows your target audience. That is, who are going to enter your online store and buy your products? For example, if you have a cosmetic and health online store, your audience is definitely young women and girls or men who want to buy a gift for their spouse. To know your target audience, it is better to create a persona for them. For example, what is the age range of your target audience? Where do they live? What products are they most interested in? How much can they spend to buy your products? Why should they use your store’s products? \u00a0<\/span><\/p>\n

(A persona<\/strong> is a hypothetical and transparent image of a person (and sometimes a business) who can be our ideal customer or audience or buyer, and we think that this image is true for a significant number of our customers, audience or buyers.<\/span><\/p>\n

In other words, persona refers to a set of characteristics, preferences, possessions, desires, and thought and behavioral patterns of a hypothetical audience or customer.)<\/span><\/p>\n

The Third Step: Choosing the Name of the Online Store<\/strong><\/span><\/p>\n

Choosing the name of the online store is one of the most important steps in building an online store. In order for the name of your online store to remain in the minds of your audience, you must choose a name that suits your online store according to the subject and type of your products, for example Digikala, because it was supposed to sell digital products. You should also choose a name that is special and attractive and at the same time related to your business, which will always remain in the minds of your customers and will quickly remember your online store. Of course, the name of your store is actually the name of your brand. So, for this reason, you should be careful in choosing the title of your online store. The name of the online store is the domain name of your site. Just don’t forget that the name of your online store is like a business card for you that you can’t change whenever you want. So be careful in choosing the title of your online store so that you don’t regret it later!<\/span><\/p>\n

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The<\/strong> Fourth Step: Choosing the Right Space to Build an Online Store<\/strong><\/span><\/p>\n

In the next step, you should think of a suitable and reliable host to set up your online store. The host means the host on which your online store is supposed to be placed. It is better to be careful in choosing a suitable host because the host you have to choose for an online store is different from a normal site, because your online store may have more modules and plugins to add more features, that’s why you should choose a host that supports all these things. Apart from this, you should choose a host that has high speed and power. If you have decided to start a professional online store, it is better to choose a strong host from the very beginning. Because many friends believe that at first we should use normal and cheaper hosting and then upgrade it, which is not the right way of thinking to start an online store!<\/span><\/p>\n

The Fifth Step: Designing the Appearance of the Online Store<\/strong><\/span><\/p>\n

At this stage, it is time to design and build the appearance of the online store. In fact, it can be said that this step is a separate process for setting up an online store. For this, as I said at the beginning of the article, there are ways that we will examine together. At the very beginning, I would like to say that to design your online store, forget about web design companies. Because according to the facilities that an online store has, you have to pay very heavy costs. Designing an online store is very different from a normal or corporate site in terms of the features it should have, and it will certainly cost you more.<\/span><\/p>\n

What are the costs of designing a store website?<\/span><\/p>\n

The cost of an online store is slightly different from other stores and depends on the scenario set by the customer, the number of products, etc.<\/span><\/p>\n

How to advertise on the Internet for free? Where can we advertise?<\/strong><\/span><\/p>\n

One of the best places to introduce yourself and your products is the Internet. Today, with the spread of this electronic industry, it is easy to place your ads in the public view on a wide scale.<\/span><\/p>\n

Delivery schedule<\/strong><\/span><\/p>\n

Provide facilities for the customer to set the desired date, day and time for product delivery. Undoubtedly, such a possibility can multiply the satisfaction of customers towards your online store.<\/span><\/p>\n

Discounts and Dynamic Pricing<\/strong><\/span><\/p>\n

\u00a0Discount and dynamic pricing is a multi-purpose pricing and promotion tool for online stores, which is known as dynamic pricing. Dynamic pricing easily works with multiple products for regular sales, promotions, special offers, bulk pricing, package pricing, daily offers, membership pricing, customer loyalty plans, time and location based pricing. Also, with the help of this product, you can change the prices under certain conditions or include special costs.<\/span><\/p>\n

Examples of Shopping Cart Discounts:<\/strong><\/span><\/p>\n

1- Creating an unlimited number of shopping cart conditional discount rules<\/span><\/p>\n

2- Control over the application of discounts before tax calculation or after tax calculation<\/span><\/p>\n

3- Control over the application of all discounts, the first match or the biggest discount<\/span><\/p>\n

4- To be applied only if the shopping cart has no product or price adjustment<\/span><\/p>\n

5- Support for percentage discount and quantity discount<\/span><\/p>\n

6- Optional setting of discount start and end date<\/span><\/p>\n

Electronic Wallet<\/strong><\/span><\/p>\n

Here’s an incredible new way to manage customer loyalty. This method has been used by several companies that operate in the fields of website design, hosting sales, online translation services, etc. They have realized that by offering wallet charging to their customers, the sales rate of their products and services naturally increases. You can do this by using this software. You can guarantee the loyalty of your buyers by applying discounts for purchases made through wallets, and your customers will charge their wallets regularly.<\/span><\/p>\n

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Online Product Price Inquiry<\/strong><\/span><\/p>\n

By using the online product price inquiry product, you can activate your online sales. Add products that have fluctuating prices to the inquiry list. Whenever the user enters the product page, instead of the add to cart button, he will see the price inquiry option, and by clicking on this option, a message will be sent to you in the Telegram bot or the website management panel, and the user’s page will go to The status is waiting for you to reply to the message. After sending the price for the robot and confirmation by you, the new price will be announced to the user on the site, and the option to add to the shopping cart will appear again, and the user can buy the product at the new price that you set for the product. You can determine how long your response may take through the product settings of the online product price inquiry. For example, if you consider the response time to be 5 minutes, the user will be notified with a timer that the maximum management response time is 5 minutes and the user will be kept waiting for 5 minutes.<\/span><\/p>\n

Customer Club \/ Loyalty<\/strong><\/span><\/p>\n

We define a customer club as a communication club created and operated by an organization in order to establish direct and regular communication between these members (customers and business owners) and provide them with a set of benefits. It offers a lot of added value.<\/span><\/p>\n

Like the definition of a club, which in general means the gathering of a group of people in a coherent organization, the customer club is also said to mean the gathering of customers of a business group\/brand together. Of course, it should not be confused with sports clubs, etc., because basically, this group is formed by collections such as chain stores, clothing stores, banks, etc., which have a different function from clubs in general. The customer club is formed to meet the needs and create more benefits for customers in commercial brands. The gathering of customers in an organization increases the value of customers and increases their sense of loyalty to the collections. Usually, the customer club will be accompanied by the implementation of the loyalty program.<\/span><\/p>\n

– Designing a store and educational website in NewNet<\/span><\/p>\n

– Website design related to your field of work<\/span><\/p>\n

– Professional site support<\/span><\/p>\n

– SEO and high search engine ranking<\/span><\/p>\n

– Marketing and advertising of your profession and business<\/span><\/p>\n

– Compatibility with phones and tablets<\/span><\/p>\n

Websites built with showcases are responsive and can be displayed on any device based on page and screen.<\/span><\/p>\n

– Having a dedicated domain<\/span><\/p>\n

You can optimize your own domain without facing the hassles of purchasing hosting and domains.<\/span><\/p>\n