20-2- Online Store

Online shopping from an online store has become one of our daily activities as Iranians. Compared to the last few years, online shopping has increased a lot. From cosmetic and health products to audio and video products and kitchen appliances and food, there are plenty of them available in online stores.

What is an online store?

The online store is like showcases where you can see the products you want and then make a purchase. In online shopping, the payment is online and it reaches the customer through registered mail.

Capability in NewNet

By using this feature, it is possible to present your business in a professional and comprehensive manner and communicate with a wider range of applicants for your business services.

Why should we have a website for our store?

1- Competition with other businesses

2- Internet has become a vital tool for people in today’s world

3- The website is a store without any time and place restrictions

4- Your store with website design will be open 24 hours a day

Setting up an online store is not much different from a physical store. Just like a physical store, you must specify your products and how to deal with customers and build trust, if you don’t know why you set up an online store. And you just know that having an online store can be a profitable business for you. Be sure to fail.

How to design a store website?

You have two ways in front of you in order to have a well-equipped and complete store website. Or you should use coding to design your store website and code your own 0-100 website, which has its own advantages and disadvantages.

Designing a dedicated online store may be very time-consuming and involve additional costs for people who are not familiar with this field. For this reason, you can buy a ready-made online store or create a store to sell your goods. There are some things that you should keep in mind when buying a ready-made online store so that your desired site has the right conditions for your business.

1- Choosing a relevant and appropriate domain name for the store

2- Designing a professional and powerful, user-friendly and responsive store website

3- Attractive graphic appearance and easy to use

4- Fast opening of site pages

5- Having easy and safe payment methods

6- Search bar and use filtering

7- Harmonized with electronic symbol standards or Enamad

8- Ability to register newsletter

9- Compatible with all types of screens

10- Creating an attractive front page

11- Creating a comprehensive and complete About Us page

12- Creating a contact us page

13- Creating a service page

14- Products or store page

15- Articles section of the site

16- Ability to exchange opinions about products

17- Table of technical specifications of products

18- Creating a shopping cart for products with a discount code

19- Definition of various payment methods and the possibility of connecting to internet payment portals

20- Management of orders, payment method, method of sending goods

21- Infinite definition of the product along with its categories and features

22- Placing a different image or video for the product

23- Product order in a short time

24- Targeted marketing and notifications through email

25- Creating a user profile for customers to view the order status and edit it

26- Having a strong SEO infrastructure to be recognized by search engines

First Step: Specifying the Type of Products

The first step in setting up and building an online store is to specify its products. Just like a physical store, you must specify what products are going to be sold in your online store. One way to determine the type of products is what field you are interested in and you feel that you are capable in that subject. For example, if you are active in the field of music, you can sell musical instruments. So always pay attention to what you are interested in. Being interested in what you do is very important even in an online store! The next point is to check whether the products are best sellers. You should do your research on the products you intend to sell and see if they have a demand or not. For this, use available tools such as Google Keyword Planner or Google Trends. Of course, the best tool is the Google site itself. By searching for the products you want, you can see how many pages are available on that topic and how heavy the competition is between the existing online stores. The more intense the competition, the more likely you have chosen the most popular field. The next thing, which is very important, is to never sell everything! If you really want to have a successful online store with high sales, try to choose only one group and category of products for sale. For example, sell musical instruments or detergents. Use the so-called niche marketing method. Among successful Iranian online stores, this is the only way to compete with them.

(Niche marketing is a type of plan and program for targeted marketing that focuses on a specific and specialized part of the market and offers goods and services to the consumers of this area. In other words, instead of covering different areas of goods and Niche marketing services are limited to a smaller group.

Niche marketing focuses on a specific segment of the market. To be successful in this field, you must keep the following three things in mind.

* Determining the best specialized area (niche)

* Understanding the needs of customers in this area

* Providing customers’ needs

In other words, in this method, we try to define the range of potential customers in a specific way. Normally, these specialized areas are always a subset of a larger department.)

Second Step: Knowing the Target Audience

One of the first and important steps that you should pay attention to in setting up an online store knows your target audience. That is, who are going to enter your online store and buy your products? For example, if you have a cosmetic and health online store, your audience is definitely young women and girls or men who want to buy a gift for their spouse. To know your target audience, it is better to create a persona for them. For example, what is the age range of your target audience? Where do they live? What products are they most interested in? How much can they spend to buy your products? Why should they use your store’s products?

(A persona is a hypothetical and transparent image of a person (and sometimes a business) who can be our ideal customer or audience or buyer, and we think that this image is true for a significant number of our customers, audience or buyers.

In other words, persona refers to a set of characteristics, preferences, possessions, desires, and thought and behavioral patterns of a hypothetical audience or customer.)

The Third Step: Choosing the Name of the Online Store

Choosing the name of the online store is one of the most important steps in building an online store. In order for the name of your online store to remain in the minds of your audience, you must choose a name that suits your online store according to the subject and type of your products, for example Digikala, because it was supposed to sell digital products. You should also choose a name that is special and attractive and at the same time related to your business, which will always remain in the minds of your customers and will quickly remember your online store. Of course, the name of your store is actually the name of your brand. So, for this reason, you should be careful in choosing the title of your online store. The name of the online store is the domain name of your site. Just don’t forget that the name of your online store is like a business card for you that you can’t change whenever you want. So be careful in choosing the title of your online store so that you don’t regret it later!

The Fourth Step: Choosing the Right Space to Build an Online Store

In the next step, you should think of a suitable and reliable host to set up your online store. The host means the host on which your online store is supposed to be placed. It is better to be careful in choosing a suitable host because the host you have to choose for an online store is different from a normal site, because your online store may have more modules and plugins to add more features, that’s why you should choose a host that supports all these things. Apart from this, you should choose a host that has high speed and power. If you have decided to start a professional online store, it is better to choose a strong host from the very beginning. Because many friends believe that at first we should use normal and cheaper hosting and then upgrade it, which is not the right way of thinking to start an online store!

The Fifth Step: Designing the Appearance of the Online Store

At this stage, it is time to design and build the appearance of the online store. In fact, it can be said that this step is a separate process for setting up an online store. For this, as I said at the beginning of the article, there are ways that we will examine together. At the very beginning, I would like to say that to design your online store, forget about web design companies. Because according to the facilities that an online store has, you have to pay very heavy costs. Designing an online store is very different from a normal or corporate site in terms of the features it should have, and it will certainly cost you more.

What are the costs of designing a store website?

The cost of an online store is slightly different from other stores and depends on the scenario set by the customer, the number of products, etc.

How to advertise on the Internet for free? Where can we advertise?

One of the best places to introduce yourself and your products is the Internet. Today, with the spread of this electronic industry, it is easy to place your ads in the public view on a wide scale.

Delivery schedule

Provide facilities for the customer to set the desired date, day and time for product delivery. Undoubtedly, such a possibility can multiply the satisfaction of customers towards your online store.

Discounts and Dynamic Pricing

Discount and dynamic pricing is a multi-purpose pricing and promotion tool for online stores, which is known as dynamic pricing. Dynamic pricing easily works with multiple products for regular sales, promotions, special offers, bulk pricing, package pricing, daily offers, membership pricing, customer loyalty plans, time and location based pricing. Also, with the help of this product, you can change the prices under certain conditions or include special costs.

Examples of Shopping Cart Discounts:

1- Creating an unlimited number of shopping cart conditional discount rules

2- Control over the application of discounts before tax calculation or after tax calculation

3- Control over the application of all discounts, the first match or the biggest discount

4- To be applied only if the shopping cart has no product or price adjustment

5- Support for percentage discount and quantity discount

6- Optional setting of discount start and end date

Electronic Wallet

Here’s an incredible new way to manage customer loyalty. This method has been used by several companies that operate in the fields of website design, hosting sales, online translation services, etc. They have realized that by offering wallet charging to their customers, the sales rate of their products and services naturally increases. You can do this by using this software. You can guarantee the loyalty of your buyers by applying discounts for purchases made through wallets, and your customers will charge their wallets regularly.

Online Product Price Inquiry

By using the online product price inquiry product, you can activate your online sales. Add products that have fluctuating prices to the inquiry list. Whenever the user enters the product page, instead of the add to cart button, he will see the price inquiry option, and by clicking on this option, a message will be sent to you in the Telegram bot or the website management panel, and the user’s page will go to The status is waiting for you to reply to the message. After sending the price for the robot and confirmation by you, the new price will be announced to the user on the site, and the option to add to the shopping cart will appear again, and the user can buy the product at the new price that you set for the product. You can determine how long your response may take through the product settings of the online product price inquiry. For example, if you consider the response time to be 5 minutes, the user will be notified with a timer that the maximum management response time is 5 minutes and the user will be kept waiting for 5 minutes.

Customer Club / Loyalty

We define a customer club as a communication club created and operated by an organization in order to establish direct and regular communication between these members (customers and business owners) and provide them with a set of benefits. It offers a lot of added value.

Like the definition of a club, which in general means the gathering of a group of people in a coherent organization, the customer club is also said to mean the gathering of customers of a business group/brand together. Of course, it should not be confused with sports clubs, etc., because basically, this group is formed by collections such as chain stores, clothing stores, banks, etc., which have a different function from clubs in general. The customer club is formed to meet the needs and create more benefits for customers in commercial brands. The gathering of customers in an organization increases the value of customers and increases their sense of loyalty to the collections. Usually, the customer club will be accompanied by the implementation of the loyalty program.

– Designing a store and educational website in NewNet

– Website design related to your field of work

– Professional site support

– SEO and high search engine ranking

– Marketing and advertising of your profession and business

– Compatibility with phones and tablets

Websites built with showcases are responsive and can be displayed on any device based on page and screen.

– Having a dedicated domain

You can optimize your own domain without facing the hassles of purchasing hosting and domains.

Ability to convert to an application

One of the unique features of designing a website with a showcase is that you can have your website as a web application (PWA) on mobile.

Types of Store Website Design Packages in NewNet are:

1- A store site with basic facilities

2- Standard online store site

3- Professional store site

4- A multi-vendor professional store site

Along with: online store gift

Support	12 months professional package – 6 months standard package – 3 months basic package
The number of training sessions	3 professional package sessions – 2 standard package sessions – 1 basic package session
The number of products the presenter should load	30 professional package products – 15 standard package products – 5 basic package products

Shop Site Design

The classification of the store site in NewNet is divided into the following 3 methods:

1- A store site with basic facilities that includes:

The first method: (proprietary design – 200 MB free hosting – free ir domain registration)

Row	Possibilities	Further Details
1	Manage pages	The ability to manage pages in website design, as well as add text pages and arbitrary articles indefinitely
2	Menu and sub-menu	The possibility of menu branching – unlimited categories and management of menus with the possibility of connecting to the store and using high-quality images with HTML language
3	Gallery management	Monitoring and managing site files with the possibility of uploading the desired file
4	Simple editing	Easy to use to manage and change information and data on the website
5	Order registration system	Ability to register user orders along with shopping cart and price calculations of purchased items and added value and other possibilities considered by the user
6	Purchase and shipping methods	The system is designed in such a way that it is possible to define the method of buying from the site and sending the product by automatically selecting the method of buying or sending the product based on the type of product definition.
7	Order tracking system	At any moment, the user can be informed about the progress of his order and receive a tracking code.
8	Payment and settlement methods	The possibility of online shopping on the website and connecting to the bank portal and SHETAB network member cards and the possibility of settlement and delivery at home and the possibility of card to card

In the first method, the store’s special gift is as follows:

Row	Possibilities	Further Details
1	Exclusive graphic format	In this case, the appearance of the website will be designed specifically and according to your request, according to the needs and intended use of you and your business, and according to your type and work space. All design stages will be designed according to your wishes and design and in coordination with you. Remember that only you will own the designed template.
2	Space hosting and domain registration and exclusive domain	Hosting space up to 200 megabytes is completely free on a Windows server, along with Plesk control panel and a large number of emails will be provided to you completely free of charge, along with domain registration and exclusive ir domain for free.
3	Support and updates	We will always be available to you to guarantee completely professional and dedicated support of your website along with security updates so that you will never have any problems or disruptions.

The second method: standard store site with the possibility of tracking the product by the user after counting + internet symbol

Row	Possibilities	Further Details
1	Manage pages	Ability to manage pages in website design and also add text pages and desired articles indefinitely
2	Definition of an unlimited number of goods	Definition of goods or services indefinitely and the possibility of defining the image and special features for each product
3	Menu and sub-menu	The possibility of Menu branching – unlimited categorization and management of menus and with the possibility of connecting to the store, as well as using high-quality images with HTML language.
4	Collection of content and products	Selection of collections and sub-collections for each category of content and products on the website
5	Gallery management	Management and monitoring of site files with the possibility of uploading the desired file
6	Simple editor	Easy to use to manage and change information and data on the website
7	key words	Determining keywords and content for search engines
8	The possibility of adding buyers’ comments	This possibility is provided so that users can comment on the products and register their opinion, which can be displayed after the approval of the site manager.
9	Order registration system	Ability to register user orders along with shopping cart and price calculations of purchased items and added value and other connections desired by the user
10	Purchase and shipping methods	The system is designed in such a way that the place of receiving the order, the method of purchasing from the site and the model of sending the product are selected by the user and done in the same way.
11	Display of best-selling products	The best-selling products are displayed in special areas such as the front page.
12	Show new products	Each new product is displayed separately on the first page or certain pages of the website, which is displayed to the user with a separate label.
13	Order tracking system	Each user is assigned a username that can be informed about the order process and receive a tracking code.
14	Payment and settlement methods	The possibility of online shopping on the website and connecting to bank portals and SHETAB network member cards and the possibility of settlement and delivery at home and the possibility of card to card and other payment methods

Special online store gift in the second method:

Row	Possibilities	Further Details
1	Graphic format	In this case, according to your needs and requests, the appearance of your website will be specially designed in accordance with the working space of your business. Note that all the design steps will be designed according to your request and design, and it should be noted that you will be the sole owner of the template.
2	Hosting space and domain registration	Hosting up to 1000 megabytes of free hosting on a Windows server, along with Plesk control panel and a large number of emails will be provided to you completely free of charge, along with domain registration and exclusive ir domain for free.
3	Support and updates	We are always available to you to guarantee your website with security updates in a completely professional and exclusive way so that you will never have any problems or disruptions.

The third method: professional store site

Row	Possibilities	Further Details
1	Manage pages	Ability to manage pages in website design and also add unlimited text pages and desired articles
2	Definition of an unlimited number of goods	Definition of goods or services indefinitely and the possibility of defining the image and special features for each product
3	Menu and sub-menu	The possibility of a physical branch of the menu – unlimited categorization and management of the menu, with the possibility of connecting to the store, as well as using a high-quality image in HTML language.
4	Compilation of product contents	Selection of collections and sub-collections for each category of content and products on the website
5	Management of movie, photo and file gallery	Management and monitoring of site files with the possibility of uploading the desired file
6	key words	Determining keywords and functional content and texts for search engines
7	News and articles section	Adding advanced news and articles section or a blog that can display the latest news on the pages.
8	The possibility of adding users’ and buyers’ comments	It is possible for service consumers to register their comments and suggestions, which can be displayed after the manager’s approval.
9	Order registration system	Ability to register service consumer orders with shopping cart and price calculations of purchased items and added value and other possibilities for the user
10	Inventory control system	Warehouse management system and determining the amount of stock and informing the management in case of running out of stock
11	Display of best-selling products	The best-selling products are displayed in a special section, such as the front page of the site.
12	Show new products	Each new product is displayed separately on the first pages or special pages of the site, which are displayed to the user with a separate label.
13	Order tracking system	Each user will be assigned a username to be able to find out about the order process and receive a tracking code.
14	Professional editor	Specialized editor with easy access and use to manage the store and change information and texts with unlimited possibilities
15	Variable definition for products	Defining variables such as color, size, warranty for each product and the possibility of assigning photos for each variable
16	Purchase and shipping methods	The possibility of defining the methods of buying from the site or sending the product, and the possibility of choosing the method of buying or sending the product based on the type of product definition, is designed in the purchasing system.
17	Payment and settlement method	The possibility of online shopping on the website and connecting to bank portals and SHETAB network member cards, the possibility of settlement and delivery at home, the possibility of card to card and other payment methods.
18	Management of bank accounts	The possibility of defining all types of bank accounts with the possibility of defining them online or inserting a deposit slip or sending the card number and email to the user
19	Favorites list	Favorites list with the ability to display in the user panel as well as a separate panel in the store with the possibility of keeping the information confidential for future reference.
20	Sharing products	Easy access, users can share all content and products on Social Media with a click
21	The possibility of applying discounts	Using this feature, you can apply a discount on your products in any case, for example: a discount on a specific product, a specific category, an order or a certain amount, a discount in Rials or a percentage, a discount in a specific time frame, based on a code discount and…
22	countdown timer	Countdown timer for specified dates and fully dynamic
23	Design for mobile and tablet	The possibility of designing a responsive user interface for different devices and screens with different screen sizes, for example, a version for mobile phones and tablets, screens with different screen sizes.
24	Survey	The possibility of registering and comparing the opinions of service consumers in connection with the consumer goods that you determine, please note that this type of survey is different from the similar option above and each has its own use.
25	Pop-up design	Displaying advertisements and products or news information in the pop-up window without restrictions on desired pages

Online store gift in the third method:

Row	Possibilities	Further Details
1	Exclusive graphic format	In this case, according to your needs and requests, the appearance of your website will be specially designed in accordance with the working space of your business. Note that all the design steps will be designed according to your request and design, and it should be noted that you will be the sole owner of the template.
2	Hosting space and domain registration	Hosting space of 2000 megabytes for free on a Windows server with a Plesk control panel and a large number of emails will be provided to you for free, along with domain registration and free ir domain.
3	Support and updates	This feature of support and security updates gives you the guarantee that you will never have any problems. We will always be available to you.

Multi-Vendor Site

Market Place or multi-vendor site is a store website where you can set up your virtual shop and stand. In fact, it is one of the most complete and practical online stores. This model of the site is suitable for businesses that are able to identify gaps and weaknesses in the market and can have high planning and programming to solve these gaps and problems.

By having an online store site, you have the possibility to offer all your products and services at any time and have a wider range of customers in your hands to increase your income.

The basis of the work of the online store is to focus on providing services and products in a single platform by several sellers.

At NewNet, we provide you with the ability for each product seller to have a dedicated page with the list of products in their store.

Due to the growth of business and competition in the field of commercial activities, today most of the businesses have turned to the internet sales method. Step into a bigger arena in online sales by benefiting from the online store. The audience’s interest in using the virtual world has led us to use the Internet and smart phones, today using the Internet and virtual business accelerates the growth of your business.

Types of Market Places

Vertical Business Model

It is suitable for businesses that sell products that all belong to the same category through multiple and different sources. For example, the site selling luxury watches and products related to this category can buy these goods through different suppliers and sellers in a single platform.

Horizontal Business Model

This model is suitable for businesses that all offer different types of products and services in a highly competitive environment.

Global Business Model

In this model, all suppliers of products and services operate widely and on a global scale and offer their products and services. In fact, we are dealing with an electronic market that spans the world.

A successful example in this field is eBay, which offers any type of product and service you can imagine to its audience.

What services does NewNet provide you in this field?

* Designing a multi-seller professional online store according to your business needs

NewNet’s work team will build an online store in accordance with your request in a completely professional manner by using design and programming experts after a thorough study and review in relation to your business model. We try to design all parts of the website in coordination and exchange of ideas with you so that you can get a real and closer space with your business from us.

* Providing a dedicated management panel for the store site

An extension or plug-in will be designed according to the request and needs of the applicant and customer and will be installed on the management panel. With this work, you will easily have the possibility of comprehensive and complete management.
Providing a dedicated page for each seller

In a multi-seller internet seller, each seller has his own page and according to the accesses that can be displayed for each seller with the administrator’s approval, sellers can access classified information.